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Electric vehicle adoption is stumbling, but still growing amid geopolitical clashes

Posted on 24 February 2025 by dana1981

This is a re-post from Yale Climate Connections. Climate journalism and its funding are under attack right now. If you value this kind of work, please consider donating to help ensure that it can continue.

Among his Day One executive orders, President Donald Trump declared that his administration would eliminate what he called “the ‘electric vehicle (EV) mandate,” and “promote true consumer choice” by terminating regulations and subsidies that he claimed make EVs too affordable compared to combustion-engine cars.

That order could undermine efforts to decarbonize cars and trucks, which is necessary if the world is to reach net zero emissions. Road transportation accounts for 12% of global and 22% of American climate pollution. Electric vehicles (EVs) have emerged as a relatively climate-friendly alternative to fossil-fueled cars, producing far lower emissions due to their high efficiency. And as power grids shift to cleaner and more efficient electricity sources like solar and wind, the climate case for EVs will only become stronger.

Global EV sales have surged as prices have fallen and countries have implemented policies like regulations and subsidies to encourage their adoption. In 2019, 2 million EVs and plug-in hybrids were sold, accounting for just 2.5% of global new car sales. In 2024 the number skyrocketed to over 17 million, accounting for more than one in five new passenger cars sold last year.

But last year’s global EV sales growth was uneven. It came mostly in China, which sold 11 million EVs and plug-in hybrids. That represents a 40% increase from the prior year, accounting for nearly two-thirds of all worldwide sales. Europe came in second with 3 million, or 18% of new EVs, but sales there declined 3% from the previous year as some government incentives expired. North America accounted for 1.8 million, or just over 10% of global EV sales, but saw only a modest 9% increase in 2024. In the rest of the world, EV sales grew rapidly to 1.3 million, 27% higher than in 2023.

Global annual sales of fully electric and plug-in hybrid passenger vehicles. (Data: International Energy Agency for 2012–2023 and Rho Motion for 2024. Graphic: Dana Nuccitelli.)

The International Council on Clean Transportation forecasts that global climate pollution from road transportation will peak this year and then begin to decline, thanks largely to the adoption of EVs. But the political climate in countries like the U.S. remains a potential stumbling block.

The Trump effect on U.S. EV sales

The Trump administration is taking aim at both regulations and government incentives that encourage the adoption of EVs.

Among the relevant regulations are the National Highway Traffic Safety Administration’s Corporate Average Fuel Economy, or CAFE standards. They require that automakers’ average vehicle sales meet a certain miles-per-gallon efficiency. Immediately after his confirmation by the Senate as the new Secretary of Transportation, Sean Duffy signed an order to ‘review and reconsider’ all CAFE standards.

The Environmental Protection Agency, or EPA, also published stringent average vehicle tailpipe emissions standards last March. Because EVs don’t have tailpipes from which to produce emissions, automakers can most easily meet those standards by increasing EV sales. The Agency’s new administrator Lee Zeldin will likely order a review and revision to these rules as well. The Republican-led House of Representatives voted last year to repeal this rule and bar the EPA from imposing future vehicle pollution regulations, but the Senate didn’t take up the bill.

The EPA also issued California with two waivers in December, allowing the state to set more stringent vehicle pollution standards and to require that an increasing share of new instate passenger vehicle sales be EVs and plug-in hybrids, reaching 100% by 2035. Thirteen states plus Washington D.C., who together with California account for more than one-in-five new U.S. passenger car sales, have adopted California’s EV mandate.

The aforementioned executive order called for “terminating, where appropriate, state emissions waivers that function to limit sales of gasoline-powered automobiles.” During the last Trump administration, the EPA revoked California’s waiver in 2019, and California sued. The Biden EPA reinstated the waiver in 2021 before the lawsuit had been resolved. According to the California Air Resources Board, “The Clean Air Act does not allow waivers to be revoked.”

In an interesting wrinkle, many automakers don’t sell enough EVs to comply with regulations, and thus have to buy credits from companies with extra EV sales like Tesla. E&E News reported that nearly one-third of Tesla’s profits over the past decade have come from selling these compliance credits, and Tesla previously lobbied to preserve California’s programs. The company’s chief executive Elon Musk is playing a large role in the Trump administration including attempts to freeze federal funds and fire federal workers.

The Inflation Reduction Act also implemented federal EV subsidies up to $7,500. Although the executive order and Musk have called for their elimination, only Congress can modify the tax code. The credits can also be transferred to participating auto dealers, who can then immediately reduce the sales price – a process still functioning as of early February despite the chaos of federal funding freezes.

Many Congressional Republicans have called for the elimination of the EV tax credits. But their made-in-America requirements have spurred hundreds of billions of dollars of investments in domestic battery and EV manufacturing supply chains, predominantly in districts represented by Republicans in the South and Midwest. One recent paper estimated that eliminating these tax credits would reduce U.S. EV sales by around 20% between now and 2035, which could imperil many of the jobs and local tax revenue generated by those manufacturing facilities.

Regardless of what happens with EV regulations and policies, experts forecast that the EV share of new U.S. passenger car sales will continue to rise. After growing rapidly from 2020 to 2023, their sales growth cooled in 2024 as an increasing number of Americans opted instead for traditional hybrids. Cox Automotive predicts that the EV and plug-in hybrid share of new American car sales will rise modestly from 9% in 2024 to 10% in 2025, with standard hybrids accounting for another 15% of the market.

Fully electric, plug-in hybrid, and standard hybrid share of annual U.S. passenger vehicles sales. (Data: Argonne National Laboratory. Graphic: Dana Nuccitelli.)

Tesla’s decline and China’s ascendancy

Tesla’s vehicle sales fell last year, for the first time since 2011. The company nevertheless accounted for 48% of new U.S. EV sales in 2024, but that was down from 55% in 2023 and 64% in 2022. 

Some of that decline may be due to Elon Musk’s polarizing behavior. In a survey conducted by Electrifying.com, nearly 60% of current and prospective EV owners said that Musk’s controversial reputation actively puts them off buying a Tesla. Similar reactions to Musk and Tesla appear to be reflected in recent European EV sales numbers.

Globally, Tesla has long been the leader in sales of fully electric cars, but Chinese automaker BYD is on the verge of taking that title. And BYD additionally sells nearly as many plug-in hybrids as fully electric cars; Tesla only sells fully electric vehicles.

Chinese EVs haven’t entered the U.S. auto market thanks in part to a 100% tariff. But half the new passenger car sales within China are now electric, and their EV exports to many other countries have also been rising.

The factors that will determine how fast EV adoption proceeds

Studies published in 2021 and 2023 found that insufficient public charging infrastructure is a key barrier to more widespread EV adoption. That infrastructure has been expanding at an accelerating rate in the U.S., but the Trump administration is trying to freeze funding for the National Electric Vehicle Infrastructure Program, which was provided with $5 billion in funds in the 2021 bipartisan infrastructure bill. That move is legally dubious and may be decided in the courts.

The studies also found that cost was a top barrier to EV adoption. That conclusion is supported by developments in China, where two-thirds of EVs are already cheaper than their internal combustion equivalents and EV sales are surging. A 2022 paper from the modelers at Energy Innovation found that in the U.S., although EV sticker prices remain somewhat elevated, “in most states, financing and owning an EV is cheaper on a monthly basis than financing and owning an equivalent gasoline car.” That’s aided by the fact that as a AAA analysis found, fuel and maintenance costs for EVs are about $1,000 per year lower than gasoline-fueled equivalents. 

More automakers are planning to introduce affordable EV models in the near future. But if Congress repeals the EV tax credits, that could slow their adoption in the U.S., further ceding leadership in this key clean technology marketplace to China.

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Comments

Comments 1 to 8:

  1. I don't believe the "climate case" will ever be sufficient to drive up the sales of EVs. As demonstrated in recent elections, the economy and other sociopolitical factors will trump concern for the environment. Most people are concerned more about meeting their own needs than those of others.

    But the convenience case (not having to go to the gas station every week), reduced maintenance and fueling costs, and improved driving experience (they're quick and smooth) will continue to drive up the acceptance of EVs. It will take time, but their sales should continue to increase. If for no other reason, because it will soon become obvious that the west is once again ceding leaderhip of this new, important technology to the east.

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  2. The OP references two graphics by Dana that are not present.

    I thought this was a good overview of the EV situation.  It appears to me that the situation is currently fluid.  It will be interesting to see  what happens over the next few years.  Fingers crossed that the rest of the world picks up where the USA is slacking.

    I drive an electric car.  

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  3. Evan,

    Carbon pricing, massively resisted in the USA, would help.

    I will get to carbon pricing. But I will start by commenting on the popular misunderstanding that “Most people are concerned more about meeting their own needs than those of others.”

    A better understanding is: Many people have developed to be more concerned with misleading marketing induced ‘wants – incorrectly perceived as needs’ than they are about learning to be less harmful and more helpful to Others.

    The root of the problem is ‘the developed marketplace competition’. And a relate problem is the marketplace failure to identify, limit, and make amends for harms done.

    Marketplace competition for popularity and profit drives the pursuit of perceptions of superiority relative to others, the ‘keeping up with the Jones-es’ nonsense, harmfully amplified by misunderstandings popularized by the science of misleading marketing. That creates ‘misunderstandings and unjustified perceptions of needs that overpower learning to be less harmful and more helpful’.

    The competition not being governed by learning to be less harmful and more helpful has produced massively harmful results. The poorly governed free-for-all marketplace has developed:

    • massively harmful developed ways of living, particularly climate change impacts
    • massive aspirations to be more like the ‘more harmful perceived winners’
    • massive resistance to the understandable need to massively and rapidly correct (transition away from) what has developed.

    A massive part of that resistance is opposition to carbon pricing on fossil fuels.

    The marketplace operation could help protect against the climate change harm being done if the harm of carbon emissions from fossil fuel use was properly priced (it would be a very high price per tonne of CO2e – likely more than $200 USD).

    France’s leadership made a massive mistake by introducing a fairly low carbon price without clearly providing adequate additional assistance to the poor. The result was increased popularity of anti-learning populist politicians who paired the opposition to ‘climate science and the understandable need for carbon pricing’ with other harmful anti-learning actions like intolerance for immigrants (those Others).

    In Germany the populist AfD opposes climate science and immigration, along with promoting other harmful misunderstandings (see my comment on a previous SkS item here).

    Canada’s carbon pricing and rebate program (currently only $80 CAN - $55 USD per tonne of CO2e)  benefited the poorest by providing more rebate than the carbon pricing costs they faced. Even our household in the top 10% income bracket got more rebate than we paid because of the choices we made to reduce fossil fuel use. However, the anti-learning populist political players were able to misleadingly market so successfully that all major Canadian political parties have declared they no longer support the carbon pricing program.

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  4. I agree with Evan and Michael Sweet. Some other possible reasons for the slight decline in EV sales: The high income green leaning early adopters have probably all bought EVs and that is leaving the more cautious general market. The practical advantages of EVs are considerable with good acceleration, lower mainenance costs and running costs but its a lot for the general market to get their heads around and the default position with big expensive purchases is caution.

    Theres been a lot of misinformation and disinformation out there about EVs in our media over the last couple of years, as the denialists have switched their attacks from the science onto solutions. I feel that for rapid uptake, EVs would need to be significantly cheaper than ICE cars to overcome the various barriers mentioned. Or as OPOF points out you would need a strong carbon pricing scheme, which kind of amounts to the same thing.

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  5. NZ didnt do much for EV uptake with the way Road User Charges were implemented. There was a wierd situation admittedly. Diesel users paid per km at rate determined by weight-class of vehicle. This is fair enough - good way to do it. Petrol users just pay it as part of tax on petrol on per litre basis - and it used to be that EVs didnt pay a thing to encourage update. Now EVs and plugin hybrids pay per kilometer. The initial rate on plugins basically had them paying more than anybody but it was reduced - a bit. However rate for EVs is ludicrous. Equivalent to petrol tax on something that uses around 15L/100km. A hybrid car, eg Corolla or Prius at <5L/100km, has by far the lowest running costs.

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  6. Nigel @4,

    "There's been a lot of misinformation and disinformation out there about EVs in our media over the last couple of years"

    Here's one example from here in the UK, egregious enough to warrant action from the largely toothless "Independent Press Standards Organisation":

    https://www.lse.ac.uk/granthaminstitute/news/daily-mail-admits-making-up-story-about-electric-vehicles-causing-potholes/

    "In yet another instance of British newspapers promoting misinformation about climate change policies, the Daily Mail has been forced to correct an inaccurate and misleading article that falsely claimed a report on the condition of Britain’s roads said potholes were mainly caused by electric vehicles.

    The article, originally titled ‘Heavier electric cars blamed for the £16bn cost of pothole plague’, was published on page 2 of its print edition and on its website on 19 March. It was written by the newspaper’s chief political correspondent, David Churchill, as part of the Daily Mail’s ongoing campaign to mislead its readers about electric vehicles and other technologies to cut greenhouse gas emissions.

    The article misrepresented a report by the Asphalt Industry Alliance (AIA) by suggesting it singled out electric vehicles as being responsible for the current pothole ‘crisis’ in Britain...

    However, the AIA’s ‘Annual Local Authority Road Maintenance Survey Report 2024’ makes no such claims. In fact, it does not discuss or refer to electric vehicles in any way."

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  7. Europe has 632,423 electric car chargers.
    The USA has 61,000

    Trump wants to stop the U.S. rollout of EV chargers.
    The rest of the world will continue to move forward, with or without Trump. 

    ------------
    BEVs percent of new car sales
    ----------------------------
    Norway 2022: 91% - October 2024 94%
    In 2024, 88.9% of new cars sold in Norway were fully electric, Well over 20% of all cars on the road are EVs

    Sweden September 2023 42.7% - Q3 2024 44.8%

    Iceland 2023: 60%

    Finland 2024: 49.6%

    Netherlands 2023: 42%

    China 2023: 38%

    Denmark 2024: 51.5%%

    France August 2924: 29%

    UK 2024: 19.6%

    Europe: 2023: 15%  (18% according to this post)

    U.S. 2023: 7.6%

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  8. From the BBC: "Shares in electric car maker Tesla have slumped more than 9% after EU and UK sales fell by almost half in January."

    www.bbc.com/news/articles/cvgd9v3r69qo

    Appears to be a combination of competition form Chinese EVs and Musks political behaviour recently. 

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